Whiskey reviews and advice by Jeff Schwartz a/k/a The Whiskeyfellow.
Learn, laugh and enjoy great whiskey!
Monday, April 9, 2018
Remember When Nobody was Going to Drink Elijah Craig Again?
Do you ever feel worn out? Run down? Past your prime? Have you ever longed for your younger days? Does getting older suck, or is it a great experience?
Taking a quick trip back in time, specifically January 2016, the big news in Bourbon was that Heaven Hill dropped the age statement on Elijah Craig Small Batch. The announcement stated they changing it from a 12-year to a No Age Statement (NAS) blend of barrels that aged anywhere from eight to a dozen years.
The reaction on social media and in whiskey groups was immediate and, to say the least, vitriolic. To be fair, a portion of it was anger over the feeling of being misled. Folks were told since 2014 that the age statement would not be dropped, and then, the rumor turned into reality. The mudslinging was lobbed at everyone, but Bernie Lubbers was the biggest target by far...