Monday, October 26, 2020

Whiskey Wisdom: Age & Price Can't Beat Taste


My latest advice column is up on Bourbon & Banter

I write this article with the full knowledge and understanding that I’ll probably piss off a lot of folks in the whiskey industry: anyone from distillers to marketing teams to distributors to retailers. However, what I’m suggesting is being said without malice. Rather, I’m just dispelling two big whiskey myths, and both can have an impact on the average whiskey drinker’s bank account. Also, these two myths tend to go hand in hand...

Enjoy, cheers!

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