Reviews of Blind Squirrel: Peanut Butter, Peanut Butter & Banana, Peanut Butter & Jelly, Peanut Butter Chocolate Pretzel
Flavored
whiskeys can be fun. Mind you, there are
excellent flavored whiskeys, but most of these are for extremely casual
sipping. Flavored whiskey is a Class 9 Spirit under Section 5.22, The
Standards of Identity, and must be packaged at least 30% ABV (60°).
Today,
we’re going to dive deep with the Blind
Squirrel brand. It is (or was) wholly owned by Universal Brands, Inc., out of Princeton, MN. Per its website:
“Universal Brands, Inc., led by industry innovators, excels in the beverage sector, utilizing cutting-edge technology to dominate market segments. With a rich history of success and brand building, we manufacture and produce top brands, focusing on demographic targeting and distributor partnerships. Universal's commitment to excellence extends to packaging, renowned for its bold designs. Employing top-tier specialists, including leading microbiologists and food chemists, we drive innovation in product development. At the core of our culture is a relentless pursuit of advancement, reflected in our pioneering approach to brand growth and product innovation.”
This
isn’t a reflection on the whiskey, whether it turns out good, bad, or ugly.
However, that’s a bunch of marketing horse manure.
Universal
Brands indicates it owns Xpress
Harder Iced Tea and Red Flag Spirits,
neither of which I have heard of before today. When I go to the Red Flag
Spirits website, I see that it is all about hard seltzers. The Xpress website
is only about hard tea. I could find no information online as to whether the Blind
Squirrel brand was sold off or is defunct.
Blind
Squirrel has various peanut butter-flavored whiskey options: Peanut Butter,
Peanut Butter & Jelly, Peanut
Butter & Banana, and Peanut Butter Chocolate Pretzel.
All are 35% ABV (70°) and have no identifying information regarding the whiskey’s
source other than Canadian with caramel coloring and natural flavors. They’re
all available in 50ml for about $1.99 or 750ml for about $19.00.
There’s
not much more to say here. I found each of these at some random liquor store. I
used a fresh Glencairn glass to explore each for my #DrinkCurious adventure.
Peanut
Butter Whiskey
Appearance: The
flagship possessed a bright yellow color. A medium rim formed; widely-spaced,
massive tears eventually collapsed into the pool.
Nose: I smelled
more microwaved popcorn than anything else, including a note that could have
been from it being in the microwave a tad too long. Something was struggling to
seem nutty, but the popcorn beat it into submission. I found more corn when I
took that air into my mouth.
Palate: The
texture was creamy, and some peanut butter and popcorn were amongst the
ethanol, which dominated both flavors.
Finish: I timed
it at 0:38, making it very short. Honestly, that’s a good thing.
Bottle, Bar, or Bust: I’ve
done many peanut butter whiskey reviews and would place Blind Squirrel at the
bottom. It reminded me of Revel Stoke’s Peanut Butter Whiskey, which I
reviewed in 2021. This one doesn’t even suggest peanut butter, and that’s a
huge ding. I don’t care what this costs; it deserves nothing better than my Bust
rating.
◊◊◊◊◊
Peanut
Butter & Jelly Whiskey
Appearance: The
Peanut Butter & Jelly had the same yellowish color as the flagship. A rim
barely formed while tightly spaced, thick, fast tears were jettisoned.
Nose: I could
discern something that might have been grape jelly. The more I sniffed, the
more pronounced it became. There were also sugar cookies. Peanut butter was
notably missing. Even taking the vapor into my mouth offered little – almost like
cheap white bread.
Palate: The
texture was fragile and watery. I tasted jelly. It wasn’t grape; it was almost
strawberry. It was industrial, which made me frown.
Finish: That mildly
offensive jelly wannabe flavor just kept building. The finish was,
unfortunately, long – I timed it at 2:04.
Bottle, Bar, or Bust: Dear
God. Do I have to say it? Bust!
◊◊◊◊◊
Peanut
Butter & Banana Whiskey
Appearance: This
whiskey poured thick, almost like syrup, immediately catching my attention. The
yellow liquid formed a huge rim, releasing thick, fast, widely spaced tears.
Nose: At
first, I smelled peanut butter wafer cookies. Then, it turned to vanilla wafer
cookies. Drawing the air into my mouth exposed me to more vanilla wafer
cookies.
Palate: The
thick and creamy texture tasted just like peanut butter vanilla wafer cookies.
There was nothing banana about this.
Finish:
However, there was that familiar ethanol burn that the flagship owned. There
was more peanut butter this time; the wafer cookies sensation died off. I timed
the finish at 0:28, making it extremely short.
Bottle, Bar, or Bust: This
was a better-tasting whiskey than the flagship, but not by much. Where’s the
banana? There was nothing remotely even close to it—such a disappointment, hence,
my Bust rating.
◊◊◊◊◊
Peanut
Butter Chocolate Pretzel Whiskey
Appearance: The
yellow-gold liquid produced a medium-thick rim, shedding widely spaced, crazed
tears.
Nose: Peanut
Butter? No. Chocolate? Negative, Ghost Rider. Pretzel? Uh-uh. I did smell grape
jelly, much more so than the Peanut Butter & Jelly expression. Inhaling
through my lips offered vanilla sugar cookies.
Palate: The
mouthfeel was thick and creamy. I tasted something that resembled milk
chocolate. But not peanut butter or pretzels. There was something honey-like as
well.
Finish: The
finish lasted for what seemed to be forever. I had time to talk to Mrs.
Whiskeyfellow while waiting for it to fall off. It clocked in at 4:13. There
was honey and ethanol.
Bottle, Bar, or Bust: Peanut
Butter Chocolate Pretzel Flavored Whiskey is the best of the bunch, and that’s
not much of a compliment. Bust. Bust. Bust.
Final Thoughts: Look… I
said that you shouldn’t take this category too seriously, but damn, the brand should,
right?
It is challenging to mess
up peanut butter, but by golly, I understand why this Squirrel is blind. I have
reviewed well over 1000 whiskeys, and I can count on one hand and have fingers
left over the number of times I’ve used the term garbage, but that’s the
correct descriptor here. I’m even mad that I spent $8.00 on these bottles. No wonder
Blind Squirrel doesn’t appear on Universal Brand’s website. UGH.
My Simple, Easy-to-Understand
Rating System
- Bottle = Buy It
- Bar = Try It
- Bust = Leave It
Whiskeyfellow encourages you to enjoy your whiskey as you see fit
but begs you to do so responsibly.
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