We’ve
seen whiskey featured in many movies and television shows. But where do film
and whiskey actually meet?
Filmland Spirits markets its whiskeys in B-movie fashion, including writing
brief scripts and even movie posters. There is a heck of a lot of imagination involved,
and I appreciate that kind of creativity. If nothing else, the backstories, not
only of the whiskeys themselves but also of the cast and crew at Filmland, are
entertaining and unique.
Troy
Bolotnick is a former Hollywood screenwriter and
now the CEO of Filmland Spirits. He headed a team that created the Internet’s
first episodic show. About a dozen years ago, he caught the whiskey bug and looked
to make his own brand. In the process, he visited about 70 distilleries, was
disheartened by a lack of colorful labels, and looked to marry his passions for
entertainment and whiskey. His title is The Creative Crusader.
Charlie
Flint is Troy’s lifelong best friend and
Filmland’s co-founder. From what I can determine, he also serves as Filmland
Spirits’ brand manager. Charlie selects the barrels and packaging designs. His skill
set includes 20 years working in operations, logistics, and sales, and he has dabbled
in screenwriting. His title is Master of the Mystical Ops.
According
to Filmland Spirit’s script, in 2015, Troy and Charlie were on a distillery
tour and decided they wanted to geek out over whiskey.
Rick
Dukhovny is a CPA, CIA, CISA, and CRISC. If you
don’t know what that means, take it as he’s brilliant with numbers, risk
assessment, and auditing. A kneejerk reaction is to assume that means he’s a
Vice President of Finance, but his official title is The Ideator, and he
is credited with coming up with ideas. Perhaps that translates to a VP of
Creativity?
The
script indicates that Troy and Charlie approached Rick in 2020 at a backyard gathering
and discussed their vision of combining screenwriting and whiskey.
Kristin
Killpack is the Vice President of Sales. Her responsibility
is to get the brand in stores and bars, and she has decades of experience in sales
and distribution. Her title is Captain Convincing, and she’s been honing
her skills over the last 20 years.
Troy
and Charlie meet with Kristin at her suburban home in Orange County,
California, where she has agreed to the meeting as a favor to a friend who may
consider investing in Filmland Spirits. She’s not enthusiastic and suggests,
“The world needs another Bourbon brand as if it needs more Zumba instructors.”
Troy and Charlie present a PowerPoint, and suddenly, Kristin is completely on
board.
Daniel R.
Clarke is Filmland Spirits’ Vice President of
Marketing. His official title is International Man of Mystery, and he is
skilled in creating and directing strategic partnerships. Filmland Spirits isn’t
his first foray with alcoholic beverages; his experience includes Pernod Ricard.
Troy
and Charlie meet Daniel at a sushi restaurant to discuss Filmland Spirits’
future. Daniel asks Troy what his marketing budget is, and he asks how big
should it be? Suddenly, Daniel is on the team.
Steve
Canepa, listed as The Whiskey Baron, serves
as Filmland’s Chief Financial Officer. He spent 22 years in biotech as a senior
manager and executive director.
Everyone
gets together in a Zoom meeting and is ready to move forward with a new whiskey
brand that Kristin initially thought nobody needed or wanted.
How
does all of this fun translate into good whiskey? To answer that, we
#DrinkCurious, and today’s review covers two of its expressions: Moonlight Mayhem! Extended Cut, a barrel-proof Bourbon, and Ryes of the Robots Extended Cut, a barrel-proof Rye.
Thankfully,
Filmland Spirits has provided me with a sample of each in exchange for my
no-strings-attached, honest review. For brevity, I sipped each whiskey neat
from a fresh Glencairn glass.
Moonlight
Mayhem! Extended Cut
- Whiskey Type: Bourbon
- Distiller: MGP
- Mashbill: 75% corn, 21% rye, 4% malted barley
- Cooperage: White American oak
- Age: At least four years
- Alcohol Content: 57.5% ABV (115°)
- Price per 750ml: $79.95
“It's Romeo and Juliet with fangs in this story of two star-crossed lovers living in a modern world just like ours but with one startling difference – the dominant species on the planet has become the Werewolf. Can a human and his shape-shifting, carnivorous girlfriend protect their love from disapproving families and dangerous foes? Or will she be unable to resist sinking her teeth into the delicious snack that is her sweetheart?” – Filmland Spirits
Appearance: The
brassy liquid produced a microthin rim, casting a series of tightly spaced,
thick tears, some of which were watery.
Nose: The scene
was filled with cherries, plums, oak, cocoa, and old leather. When I gasped and
opened my mouth, that air tasted of cocoa.
Palate: Slowly,
the rim of the glass and my lips met as if to begin a kiss. The texture was
thick, coating my entire tongue. The first scene suggested cherries, caramel,
and chocolate. Those transitioned to leather, nutmeg, and cocoa powder. Suddenly,
I encountered charred oak, black pepper, and orange zest.
Finish: There
was a very slow fade to black, which included sensations of orange zest, plums,
caramel, cocoa powder, leather, and black pepper. Oak and black pepper returned
for an encore. The running time was 4:12, making it an incredibly long production.
Bottle, Bar, or Bust: Moonlight
Mayhem! Extended Cut is a classic MGP Bourbon using its 21% mashbill. It is
well-balanced, flavorful, and provides a lasting impression. My only concern is
the price. Several four-year MGP cask strength Bourbons on the market cost less
than $80.00. The genuinely unusual aspect is the length of the finish, which
would cause you to sip less and savor more. I enjoyed this; I really did. Only
due to the price is my recommendation to try this one at a Bar first.
◊◊◊◊◊
Ryes of
the Robots Extended Cut
- Whiskey Type: American Rye
- Distiller: MGP
- Mashbill: 95% rye, 5% malted barley
- Cooperage: White American oak
- Age: At least four years
- Alcohol Content: 54% ABV (108°)
- Price per 750ml: $74.95
“In the aftermath of the Automation Wars of 3050, the world has rejected technology and embraced a simpler time where cocktail clubs are the new state houses and bartenders hold sway. When a fallen technology titan builds an army of robotic bartenders to conquer the world, the only hope is Courtney Winters, the Cocktail Consortium’s number one bartender. Can she fend off this despotic army of mechanized mixologists or will this be the world’s unhappiest hour!?” – Filmland Spirits
Appearance: The
star of this show is presented with a coppery color. It developed a medium-thin
rim accompanied by medium-spaced, fast, thicker tears.
Nose: An aura
of oak, light mint, caramel, and what reminded me of Pine Sol hit my nostrils. I
handed my glass to Mrs. Whiskeyfellow, and she agreed. Allowing that air to
engage with my mouth exposed me to dill and vanilla.
Palate: The
creamy mouthfeel made a lovely impression. The front spotlighted vanilla and
rye bread coated in Irish butter. It transitioned to chocolate, cinnamon, and
light mint. The back featured mild oak, nutmeg, and a hint of sassafras.
Finish: The
curtain call lasted 1:52, with flavors of chocolate, rye spice, oak, and
cinnamon. There’s also a heavy bread-like quality that makes this whiskey
chewy. I was surprised at the lack of any real burn with this American Rye.
Bottle, Bar, or Bust:
American Ryes out of MGP have aromas that are either super minty or lack any
whatsoever. Ryes of Robots Extended Cut is an outlier in that aspect. The
palate was soft, especially considering the proof; it drank closer to 100° than
108°.
Ryes of the Robots is an
excellent MGP rye, and I enjoyed drinking it. Again, the price is steep compared
to other 4-year barrel-proof Ryes of this caliber from this distillery.
Final Thoughts: I’ve
had crummy MGP Bourbons and Ryes, and I’ve had mind-blowing ones. All the fun
and marketing schtick aside, Filmland Spirits definitely falls into the latter
category. While bottling has been done on-premises at Filmland, there’s no
indication they’ve done the blending themselves. The labels and website are fun
but don’t add value at the cash register.
Overall, the cast and crew
know how to pick good whiskey. I’m very interested in Filmland Spirits’ other
expressions. Cheers!
My Simple, Easy-to-Understand
Rating System
- Bottle = Buy It
- Bar = Try It
- Bust = Leave It
Whiskeyfellow encourages you to enjoy your whiskey as you see fit
but begs you to do so responsibly.
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