Four years ago I started a little something to celebrate Bourbon Heritage Month. You see, I wanted to go to the Kentucky Bourbon Festival. The problem was that life happens, and I couldn't make it work out.
What I wanted to do was start a challenge for myself that would let me feel like I was truly celebrating America's Native Spirit. It couldn't be easy, and it couldn't be something that required little effort. What I did is come up with a 30 Days of Bourbon challenge.
This was something initially just for me. In Year Two, I had a few friends and some of the Bourbon & Banter crew join me. In Year Three it went viral as we put together a calendar and invited all of our readers to join us. What it boiled down to was folks taking part put up over 1800 tweets and 3800 Instagram posts that reached more than 8.5 million people...
You can read the remainder of this post over at Bourbon & Banter. Cheers!